Find a half dozen short pieces of professional writing. How do the authors establish ethos? How do they convince you that they are intelligent and well-informed?
Character is very important for a person to be influential. Text is not the only door for discovering a person character. This requires more than simply analyzing text, but is equally important all the same. It is a country's hope when electing a leader, he/she acts on what he/she says. This is how I have come to determine good character.
"I Have a Dream..." by Martin Luther King Jr.
One of the greatest Americans who ever lived was Martin Luther King Jr. He connected with people through his words of peace and unity. Being the figure head of the Civil Rights Movement meant have incredible character. This speech was meant to reflect on the hopes and dreams of the black community across America.
"And there will be neither rest nor tranquility in America until the Negro is granted his citizenship rights." King's ethos is established here. He knows that until the laws separating people by race are completely gone, then peace is only word without meaning. "The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people," This proves his intelligence, because he fully understands the core problem. Equality means co-existence with one another peacefully. Blacks and Whites can't gain equality by means of deterrence alone. Those ideals created the Cold War resulting in the Cuban Missile Crisis.
"I have a dream that one day this nation will rise up and live out the true meaning of its creed: 'We hold these truths to be self-evident, that all men are created equal.'" King is spelling out his hopes as simple as possible during this part of his speech. His is addressing the whole nation by directly quoting the Declaration of Independence and speaking louder and clearer then before. He is reinforcing his character as a good American to express goodwill towards his audience—The USA.
"Moved to Cheer" by Hannah C. Feldman
This is an editor's note in the September 08 issue of Imbible, a magazine dedicated to beer. The editor is commenting on the attitude of the co-workers when selecting 100 best places to drink beer in america for the cover story by the same name. The editor is remembering an old bar saying, "Like an old friend, it becomes irreplaceable." By establishing the dedication of the magazine to treat beer as a friend, the editor reassures the reader that this top 100 was selected for the beer first and the bar second. Beer quality is the editor's ethos, which is confirmed by saying, "It's an exciting time to work a a magazine like Imbibe," due to the rise in quality microbreweries.
People tend to respect the opinion of a person they feel is dedicated to their job. Looking at the cover article, we see that the top 100 is divided into section with no particular order. They are not saying one beer bar is better than the other. I understand this strategy because is shows they respect the fact everyone has unique sense of taste. This furthers Feldman's character, because he understand his audience. Many of the bars in the main article include 'Reader Pick.' However, when the editor comments, "I still smetines miss Brewer's and its rich and potent Resurrection Ale," the editor risks lossing the attention of anyone who hates or never had that ale before. It's a small matter, because the article is more opinon based.
"The Double Life of Christian Slater" by Marc Spitz
This article is a preview of a new NBC trill ride called 'My Own Worst Enemy.' Marc Spitz is examining why it is good for Christian Slater to play the role of a killer with a split personality. Spitz feels it is appropriate for Slater to play both good and bad due to his past run-ins with the law. The article examines closely the plot of the show and the life of Slater. By doing this the reader senses that Spitz is well-educated on both topics of the article.
Spitz ethos is not clearly stated. Spitz's analysis of Slater's life to the TV character implies that he supports NBC's choice, but never says anything along the lines of 'Christian Slater is perfect.' I feel not clearly stating this hurts his character. At least Feldman gave us an idea of his taste by stating a favored beer. I find the best way to develop character is being straight foward in one's opinion and elegant in his/her reasoning. It is as if Spitz is simply justifying NBC's choice of Slater for the role.
In the case of Dr. King's speech, he is able to keep an intimate distance to the audience. I feel this way when King uses the simile of the bank of injustice. Everyone goes to the bank. Also, King's past marches and demonstrations have been seen by wide margin of people who support his courage. In Feldman editor's note he too keeps and intimate distance. He opens the article with a story of him an a friend in a bar. He is lowering himself to an average level. He is not in the bar to judge it, but to enjoy it. It is also reflected in Feldman's tone. Spitz's article has a more formal distance to it. He is not talking about himself in anyway or giving his opinion. He is playing the middle man by stating why Slater was NBC's logical choice. When appealing to a persons logic, you must check emotions at the door. Spitz does this by sticking to the facts of the show and Slater's life.
"The Double Life of Christian Slater" by Marc Spitz
This article is a preview of a new NBC trill ride called 'My Own Worst Enemy.' Marc Spitz is examining why it is good for Christian Slater to play the role of a killer with a split personality. Spitz feels it is appropriate for Slater to play both good and bad due to his past run-ins with the law. The article examines closely the plot of the show and the life of Slater. By doing this the reader senses that Spitz is well-educated on both topics of the article.
Spitz ethos is not clearly stated. Spitz's analysis of Slater's life to the TV character implies that he supports NBC's choice, but never says anything along the lines of 'Christian Slater is perfect.' I feel not clearly stating this hurts his character. At least Feldman gave us an idea of his taste by stating a favored beer. I find the best way to develop character is being straight foward in one's opinion and elegant in his/her reasoning. It is as if Spitz is simply justifying NBC's choice of Slater for the role.
Now analyze the pieces in terms of the rhetorical distance created by their authors' voices. Do the authors assume they know readers will or do they establish a formal distance? How do they achieve this distance?
In the case of Dr. King's speech, he is able to keep an intimate distance to the audience. I feel this way when King uses the simile of the bank of injustice. Everyone goes to the bank. Also, King's past marches and demonstrations have been seen by wide margin of people who support his courage. In Feldman editor's note he too keeps and intimate distance. He opens the article with a story of him an a friend in a bar. He is lowering himself to an average level. He is not in the bar to judge it, but to enjoy it. It is also reflected in Feldman's tone. Spitz's article has a more formal distance to it. He is not talking about himself in anyway or giving his opinion. He is playing the middle man by stating why Slater was NBC's logical choice. When appealing to a persons logic, you must check emotions at the door. Spitz does this by sticking to the facts of the show and Slater's life.
Write a letter in the voice of soneone else. Before you can doe this successfully, you may have to watch and listen awhile to the persons whoes ethos you plan on imitating.
Nation... we are at a pinccinale moment in the election. Now John McCain may be down in the polls, but not to fear. This was his plan all along. You see, you can't captin the ship that is the free world with all these conservatives giving you navagation points. So McCain slowed the ship down and screamed ice berg. Now all those right-wing intelleicuals will swim to Barrack Obama's ship and overload it with advice and apologies. That leaves McCain at the helm to command the nation... at least until 6 o'clock because then it's time for his nap.